"Men do not value a good deed unless it brings a reward"
About this Quote
The intent is twofold. On the surface, it’s a cynic’s observation about gratitude and recognition: people discount generosity when it arrives quietly, but celebrate it when it comes with a visible return - money, status, influence, even the warm glow of self-congratulation. Underneath, Ovid is also taking aim at reputational economics. Reward doesn’t just motivate the deed; it retroactively sanctifies it. A benefactor without prestige looks like a fool; a benefactor with prestige becomes a moral exemplar. Virtue, in this view, is a branding strategy.
Context matters. Ovid wrote in a Rome where patronage wasn’t an abstract idea but the operating system: favors circulated through elite networks, and cultural production depended on who owed whom. In that world, "goodness" could be indistinguishable from savvy. The line reads less like timeless pessimism than like a poet’s refusal to flatter the audience that funds him - an elegant reminder that even decency can be transactional when society is built on exchange.
Quote Details
| Topic | Ethics & Morality |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Ovid. (2026, January 18). Men do not value a good deed unless it brings a reward. FixQuotes. https://fixquotes.com/quotes/men-do-not-value-a-good-deed-unless-it-brings-a-18247/
Chicago Style
Ovid. "Men do not value a good deed unless it brings a reward." FixQuotes. January 18, 2026. https://fixquotes.com/quotes/men-do-not-value-a-good-deed-unless-it-brings-a-18247/.
MLA Style (9th ed.)
"Men do not value a good deed unless it brings a reward." FixQuotes, 18 Jan. 2026, https://fixquotes.com/quotes/men-do-not-value-a-good-deed-unless-it-brings-a-18247/. Accessed 12 Feb. 2026.














