"Mexico was conquered more by manipulation of myth and archetype"
About this Quote
The intent is to reframe power as narrative engineering. “Myth” points to the stories both sides carried: Spanish providentialism, the fantasy of Christian destiny, the self-mythologizing of conquistadors as heroic agents of history. “Archetype” ups the stakes: not just propaganda, but deep, reusable roles - the returning god, the traitor, the savior, the barbarian - that can be activated to pre-sort reality into obedience. Spinrad’s phrasing implies that Cortes didn’t merely exploit alliances and rivalries; he exploited meaning itself, nudging perception until resistance looked like sacrilege or futility.
The subtext lands sharply in a late-20th-century register, when media theory and postcolonial critique made “control the story” sound less like a metaphor and more like policy. Coming from Spinrad, a writer steeped in speculative worlds and political cynicism, it also reads as a warning about modern conquest: advertising, statecraft, and culture industries don’t need occupation if they can rewrite desire and identity.
It works because it’s accusatory without being melodramatic: “more by” is the provocation. It invites you to see colonial violence as a sequel, not a first act - the sword arriving after the story has already done its quiet work.
Quote Details
| Topic | War |
|---|---|
| Source | Help us find the source |
| Cite | Cite this Quote |
Citation Formats
APA Style (7th ed.)
Spinrad, Norman. (n.d.). Mexico was conquered more by manipulation of myth and archetype. FixQuotes. https://fixquotes.com/quotes/mexico-was-conquered-more-by-manipulation-of-myth-159291/
Chicago Style
Spinrad, Norman. "Mexico was conquered more by manipulation of myth and archetype." FixQuotes. Accessed February 2, 2026. https://fixquotes.com/quotes/mexico-was-conquered-more-by-manipulation-of-myth-159291/.
MLA Style (9th ed.)
"Mexico was conquered more by manipulation of myth and archetype." FixQuotes, https://fixquotes.com/quotes/mexico-was-conquered-more-by-manipulation-of-myth-159291/. Accessed 2 Feb. 2026.

