"Mommy, why does daddy cuss the TV and call it Howard?"
About this Quote
Cosell’s intent is to weaponize that ubiquity. By filtering the complaint through a kid, he makes the adult behavior look ridiculous without sounding self-pitying. The father “cusses the TV” because Cosell’s commentary had a way of feeling like an intrusion: too opinionated, too loud, too certain of its own importance. Calling the TV “Howard” is the perfect bit of cultural shorthand for how thoroughly personalities were fusing with the medium in late-20th-century America. Not “that announcer,” not “Cosell,” just Howard, like a relative you can’t uninvite.
The subtext is a dare: you can hate me, but you can’t stop watching. Cosell, trained as a lawyer, understood cross-examination and leverage; he built a broadcast persona that provoked, then thrived on the reaction. The quote also captures an early form of what we’d now call parasocial friction: the media figure as both entertainment and irritant, intimate enough to anger you in your own home. That’s not accidental. It’s brand.
Quote Details
| Topic | Witty One-Liners |
|---|---|
| Source | Evidence:
... Mommy , why does Daddy cuss the TV and call it Howard ? " Football fans began to watch games broadcast live on a weekday when " Monday Night Football " first aired on September 21 , 1970. Initial commentators included Keith Jackson , Howard ... |
| Cite |
Citation Formats
APA Style (7th ed.)
Cosell, Howard. (2026, March 22). Mommy, why does daddy cuss the TV and call it Howard? FixQuotes. https://fixquotes.com/quotes/mommy-why-does-daddy-cuss-the-tv-and-call-it-169189/
Chicago Style
Cosell, Howard. "Mommy, why does daddy cuss the TV and call it Howard?" FixQuotes. March 22, 2026. https://fixquotes.com/quotes/mommy-why-does-daddy-cuss-the-tv-and-call-it-169189/.
MLA Style (9th ed.)
"Mommy, why does daddy cuss the TV and call it Howard?" FixQuotes, 22 Mar. 2026, https://fixquotes.com/quotes/mommy-why-does-daddy-cuss-the-tv-and-call-it-169189/. Accessed 2 Apr. 2026.




