War & Peace Quote by Marc Morial

Money is not our primary aim. Changing the behavior and the practice of the gun industry is. Marc Morial’s line is built to preempt the oldest counterpunch in American politics: that lawsuits, regulations, and advocacy are just cash grabs dressed up as principle. By leading with a denial of profit motive, he reframes the fight as structural, not transactional. The grammar does some quiet work, too. “Money” is singular and blunt; “behavior and the practice” is doubled, procedural, and managerial. He’s not talking about one bad actor or one tragic incident. He’s talking about an ecosystem with routines, incentives, and willful blind spots.

The intent is strategic credibility. Morial, a veteran politician and public-facing institutional leader, knows the gun debate is saturated with suspicion. So he moves the audience away from damages and toward accountability: distribution channels, marketing tactics, product design, and the normalization of risk as a business model. “Gun industry” is the key phrase. It treats firearms not as a sacred constitutional abstraction but as a commercial sector that can be pressured like tobacco, opioids, or Big Tech. That’s the subtext: stop arguing metaphysics; start regulating capitalism.

The context is a post-Sandy Hook, post-Parkland, post-Bruen landscape where direct federal action stalls, and litigation plus public pressure become the lever. He’s signaling a shift from moral outrage to governance: not punishing gun owners, but forcing an industry to internalize the social costs it has been allowed to outsource.