"Money isn't the most important thing in life, but it's reasonably close to oxygen on the "gotta have it" scale"
About this Quote
The specific intent is classic Ziglar: reassure an audience that likely aspires to wealth but wants to remain morally intact. He offers a compromise creed: you can be values-driven and still chase income aggressively. The subtext is a critique of pious anti-materialism, not of money itself. He’s telling you that dismissing money is a luxury belief - easy to perform when your bills are paid.
Context matters. Ziglar rose with late-20th-century American self-help and motivational speaking, a world where optimism is a product and sincerity is a sales tactic. This quote fits that ecosystem: it’s a quotable, stage-ready line that disarms resistance to capitalist striving by framing it as practical necessity rather than greed. By invoking oxygen, he also collapses the messy politics of inequality into a personal-management problem: if money is air, then the ethical question becomes not “why is it scarce?” but “why aren’t you breathing harder?”
Quote Details
| Topic | Money |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Ziglar, Zig. (2026, January 17). Money isn't the most important thing in life, but it's reasonably close to oxygen on the "gotta have it" scale. FixQuotes. https://fixquotes.com/quotes/money-isnt-the-most-important-thing-in-life-but-26454/
Chicago Style
Ziglar, Zig. "Money isn't the most important thing in life, but it's reasonably close to oxygen on the "gotta have it" scale." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/money-isnt-the-most-important-thing-in-life-but-26454/.
MLA Style (9th ed.)
"Money isn't the most important thing in life, but it's reasonably close to oxygen on the "gotta have it" scale." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/money-isnt-the-most-important-thing-in-life-but-26454/. Accessed 12 Feb. 2026.










