"More traffic means more advertising dollars"

This quote by Jeff Zucker suggests that the more people who view a site or other online platform, the more money can be made from advertising. This is since marketers are willing to pay more for their advertisements to be seen by a larger audience. As the number of individuals viewing a site or platform boosts, the more appealing it ends up being to advertisers, and the more cash they are willing to spend for their ads to be seen. This is why websites and platforms are constantly searching for methods to increase their traffic, as it can cause more marketing dollars. This quote is a tip that the more people who see a website or platform, the more money can be made from marketing.