"Most of my cliches aren't original"
About this Quote
“Most of my cliches aren’t original” is a deadpan little self-own that doubles as a philosophy of communication. Chuck Knox, a football coach by trade even if the prompt leaves his profession “unknown,” built a public persona on blunt, repeatable wisdom - the kind that fits on a locker-room wall and survives being shouted over shoulder pads. The line works because it pulls the ripcord on that whole economy.
On the surface, it’s a joke about laziness: even his tired sayings are secondhand. The subtext is sharper. Cliches exist because they’re useful. In high-pressure environments, novelty is overrated; what you need is language people can grab quickly and act on. Knox admits he’s not in the originality business. He’s in the reliability business. By calling out the cliche-ness of his own slogans, he inoculates himself against the eye-roll. He’s telling you: yes, I know you’ve heard this before; that’s the point.
There’s also an implicit critique of the “authenticity” fetish. We treat original phrasing as a proxy for original thought, but Knox flips that: the thought can be solid even if the packaging is generic. The self-deprecation reads as authority because it signals he’s confident enough not to cosplay as a visionary. He’s a pragmatist with a wink, and the wink is the rhetorical move that turns a corny coachism into something strangely modern.
On the surface, it’s a joke about laziness: even his tired sayings are secondhand. The subtext is sharper. Cliches exist because they’re useful. In high-pressure environments, novelty is overrated; what you need is language people can grab quickly and act on. Knox admits he’s not in the originality business. He’s in the reliability business. By calling out the cliche-ness of his own slogans, he inoculates himself against the eye-roll. He’s telling you: yes, I know you’ve heard this before; that’s the point.
There’s also an implicit critique of the “authenticity” fetish. We treat original phrasing as a proxy for original thought, but Knox flips that: the thought can be solid even if the packaging is generic. The self-deprecation reads as authority because it signals he’s confident enough not to cosplay as a visionary. He’s a pragmatist with a wink, and the wink is the rhetorical move that turns a corny coachism into something strangely modern.
Quote Details
| Topic | Witty One-Liners |
|---|---|
| Source | Help us find the source |
| Cite | Cite this Quote |
Citation Formats
APA Style (7th ed.)
Knox, Chuck. (n.d.). Most of my cliches aren't original. FixQuotes. https://fixquotes.com/quotes/most-of-my-cliches-arent-original-158002/
Chicago Style
Knox, Chuck. "Most of my cliches aren't original." FixQuotes. Accessed February 2, 2026. https://fixquotes.com/quotes/most-of-my-cliches-arent-original-158002/.
MLA Style (9th ed.)
"Most of my cliches aren't original." FixQuotes, https://fixquotes.com/quotes/most-of-my-cliches-arent-original-158002/. Accessed 2 Feb. 2026.
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