"Most of the images of reality on which we base our actions are really based on vicarious experience"
About this Quote
The intent is surgical. Bandura, architect of social learning theory, is arguing that behavior isn’t just reinforced by rewards and punishments; it’s modeled. We internalize scripts: how to flirt, when to fear, who counts as “safe,” what success looks like, what pain should be hidden. Those scripts feel like reality because they arrive as images - vivid, repeatable, emotionally tagged. “Vicarious experience” is his clinical term for the fact that other people’s outcomes can train you as efficiently as your own. Watch someone get mocked for speaking up and you learn silence. Watch someone gain status by dominating a room and you learn dominance.
The subtext is both empowering and alarming. Empowering, because it suggests we can redesign environments, role models, and narratives to change behavior at scale - classrooms, therapy, public health campaigns. Alarming, because it implies our “reality” is porous and contestable. If most of your actionable knowledge is borrowed, then whoever controls the models - the stories, the influencers, the news cycle - holds real leverage over what you dare to do.
Quote Details
| Topic | Learning |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Bandura, Albert. (2026, January 15). Most of the images of reality on which we base our actions are really based on vicarious experience. FixQuotes. https://fixquotes.com/quotes/most-of-the-images-of-reality-on-which-we-base-120845/
Chicago Style
Bandura, Albert. "Most of the images of reality on which we base our actions are really based on vicarious experience." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/most-of-the-images-of-reality-on-which-we-base-120845/.
MLA Style (9th ed.)
"Most of the images of reality on which we base our actions are really based on vicarious experience." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/most-of-the-images-of-reality-on-which-we-base-120845/. Accessed 7 Feb. 2026.







