"Most people don't have the money to spend on advertising to create awareness among readers, nor do they have the contacts at newspapers or magazines to get their books reviewed"
About this Quote
The subtext is about gatekeeping disguised as taste. “Create awareness among readers” sounds benign, almost civic, until you hear what it really means: without paid amplification, a book can exist in a kind of cultural dark matter, technically published but socially absent. The second clause sharpens the critique: reviews aren’t simply earned, they’re accessed. Newspapers and magazines appear as neutral arbiters, yet Paretsky reminds you they’re also institutions with networks, habits, and informal hierarchies that favor the already-connected.
Context matters: Paretsky came up through and helped reshape crime fiction, a genre long treated as “popular” rather than prestigious. Her career sits alongside decades of consolidation in publishing and the steady shrinking of book review real estate. So the quote reads as both practical advice and structural indictment. It warns writers that the struggle isn’t just craft; it’s distribution of attention in a marketplace where “discovery” is often a euphemism for someone else’s budget and address book.
Quote Details
| Topic | Marketing |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Paretsky, Sara. (2026, January 16). Most people don't have the money to spend on advertising to create awareness among readers, nor do they have the contacts at newspapers or magazines to get their books reviewed. FixQuotes. https://fixquotes.com/quotes/most-people-dont-have-the-money-to-spend-on-116605/
Chicago Style
Paretsky, Sara. "Most people don't have the money to spend on advertising to create awareness among readers, nor do they have the contacts at newspapers or magazines to get their books reviewed." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/most-people-dont-have-the-money-to-spend-on-116605/.
MLA Style (9th ed.)
"Most people don't have the money to spend on advertising to create awareness among readers, nor do they have the contacts at newspapers or magazines to get their books reviewed." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/most-people-dont-have-the-money-to-spend-on-116605/. Accessed 24 Feb. 2026.




