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Motivation Quote by Lou Holtz

"Motivation is simple. You eliminate those who are not motivated"

About this Quote

Holtz’s line lands like a locker-room door slamming: motivation isn’t a mysterious inner flame, it’s a sorting mechanism. As a coach, he’s not offering a pep talk so much as a management philosophy dressed up as blunt wisdom. The point is less “inspire people” than “build a culture where the uncommitted can’t hide.” That’s why it works: it reframes motivation from psychology to roster construction. If you’re still asking how to motivate someone, Holtz implies, you’ve already made your first mistake by keeping them around.

The subtext is pure accountability politics. “Eliminate” is intentionally severe; it signals that effort is non-negotiable and that the group’s standards matter more than any one individual’s excuses. In sports, where repetition is brutal and stakes are public, the threat of being cut becomes a kind of external motivator that replaces speeches. The quote’s coldness is the feature: it tells the motivated players they won’t be dragged down by passengers, and it tells everyone else there’s no sympathetic committee meeting coming.

Context matters, though. In a football program, you can often replace talent with hunger, at least for a while. In workplaces or schools, “eliminate” can curdle into a myth of meritocracy that ignores burnout, uneven resources, or bad leadership. Holtz is speaking from a world where cohesion is built through consequences. It’s effective, a little ruthless, and revealing: motivation, here, isn’t summoned. It’s selected.

Quote Details

TopicMotivational
SourceHelp us find the source
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Citation Formats

APA Style (7th ed.)
Holtz, Lou. (2026, January 15). Motivation is simple. You eliminate those who are not motivated. FixQuotes. https://fixquotes.com/quotes/motivation-is-simple-you-eliminate-those-who-are-27516/

Chicago Style
Holtz, Lou. "Motivation is simple. You eliminate those who are not motivated." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/motivation-is-simple-you-eliminate-those-who-are-27516/.

MLA Style (9th ed.)
"Motivation is simple. You eliminate those who are not motivated." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/motivation-is-simple-you-eliminate-those-who-are-27516/. Accessed 12 Feb. 2026.

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Motivation is Simple - Lou Holtz
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About the Author

Lou Holtz

Lou Holtz (born January 6, 1937) is a Coach from USA.

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