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Success Quote by Mark Zuckerberg

"Move fast and break things. Unless you are breaking stuff, you are not moving fast enough"

About this Quote

Silicon Valley needed a battle cry that made recklessness sound like rigor, and Zuckerberg supplied one. "Move fast and break things" turns disruption into a moral virtue: speed is framed not as a tradeoff but as proof of seriousness. The syntax is blunt, almost athletic. "Move fast" is the clean metric; "break things" is the visible scoreboard. If nothing shatters, you must not be trying.

The subtext is managerial as much as motivational. It gives cover to a particular kind of power: the ability to treat other people's time, attention, privacy, and social fabric as malleable product surfaces. "Things" is doing a lot of work here. It sounds like harmless code or a few features shipping rough, but it conveniently blurs what actually breaks when a platform scales: trust, norms, elections, mental health, local journalism, the idea that some systems should be stable by design. The line also recasts accountability as cowardice. Caution becomes slowness; dissent becomes lack of ambition.

Context sharpens the irony. Facebook popularized this mantra while racing to dominate a network-effects market where being first matters. It was an internal permission slip: ship, iterate, apologize later. Over time, the company itself quietly walked it back (the motto shifted to "Move fast with stable infrastructure") because the cost of breakage rose with scale. The quote survives because it captures a real startup truth about learning loops, but it also exposes the industry's favorite sleight of hand: calling collateral damage "innovation" when it mostly benefits the innovator.

Quote Details

TopicStartup
Source
Unverified source: Letter from Mark Zuckerberg: 'The Hacker Way' (Mark Zuckerberg, 2012)
Text match: 85.00%   Provider: Cross-Reference
Evidence:
This is the earliest PRIMARY source I can directly verify in full-text via a stable publication: Zuckerberg’s investor letter published Feb. 1, 2012 (Facebook IPO filing context) includes the line: “We have a saying: ‘Move fast and break things.’ The idea is that if you never break anything, you’...
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Journey Through The 5 Stages of Life (Ich Loc, Jono Poon) compilation95.0%
... Move fast and break things. Unless you are breaking stuff, you are not moving fast enough.” Mark Zuckerberg It's ...
Mark Zuckerberg (Mark Zuckerberg) compilation44.4%
loyees to move fast and break things it was of course a hackers trope and as such touchingly innocent what p
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Move fast and break things. Unless you are breaking stuff, you are not moving fast enough
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About the Author

Mark Zuckerberg

Mark Zuckerberg (born May 14, 1984) is a Businessman from USA.

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