"My 2005 calendar we actually did a shoot in Lake Las Vegas. Since I had requests do some swimwear and athletic shots we tried them and they came out good so we inserted them into the new calendar"
About this Quote
There is something disarmingly practical about the way Natalie Gulbis talks here: a calendar is not art so much as product, and the “requests” are market feedback. The sentence is built like a production memo, not a confession, which is exactly the point. She’s signaling control. Yes, she’s offering swimwear and “athletic shots,” but she frames it as a test run (“we tried them”), followed by a quality check (“they came out good”), then a business decision (“we inserted them”). The glamour is rendered almost procedural.
The subtext is the tightrope women athletes have long been forced to walk: be elite enough to be taken seriously, be photogenic enough to be sponsored, be game enough to satisfy an audience that often treats athletic excellence as optional packaging. Gulbis doesn’t moralize about that bind; she manages it. The repeated “we” suggests a team and a brand infrastructure, quietly reminding you that visibility in modern sports is rarely organic. It’s negotiated, staged, and approved.
Context matters: mid-2000s sports marketing was peak “sex sells,” especially in individual sports where endorsements can dwarf winnings. By pairing “swimwear” with “athletic,” Gulbis is doing reputational math, balancing appeal with legitimacy. The line reads like an athlete learning to speak fluent capitalism without sounding defensive: I heard what you wanted, I kept it tasteful, and I’m still driving the edit.
The subtext is the tightrope women athletes have long been forced to walk: be elite enough to be taken seriously, be photogenic enough to be sponsored, be game enough to satisfy an audience that often treats athletic excellence as optional packaging. Gulbis doesn’t moralize about that bind; she manages it. The repeated “we” suggests a team and a brand infrastructure, quietly reminding you that visibility in modern sports is rarely organic. It’s negotiated, staged, and approved.
Context matters: mid-2000s sports marketing was peak “sex sells,” especially in individual sports where endorsements can dwarf winnings. By pairing “swimwear” with “athletic,” Gulbis is doing reputational math, balancing appeal with legitimacy. The line reads like an athlete learning to speak fluent capitalism without sounding defensive: I heard what you wanted, I kept it tasteful, and I’m still driving the edit.
Quote Details
| Topic | Art |
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