"My big thing is to make sure the lipsticks taste good when you kiss. And, well, so far they taste pretty darn good"
About this Quote
Dempsey’s line is a masterclass in celebrity-brand flirtation: intimate enough to feel personal, harmless enough to stay marketable. He takes a product category that’s traditionally sold through aesthetics and confidence theater and reroutes it through a single, disarmingly physical metric: taste. Not the shade. Not the “longwear.” Kissability. That move collapses the distance between consumer fantasy and real-world use in one breath, turning lipstick from a mirror object into a social object.
The intent is clear: eroticize the mundane without sounding crude. “My big thing” frames him as hands-on, almost quality-control earnest, while “make sure” signals responsibility rather than lust. The joke is that the “testing” implied here is obviously not happening in a lab; it’s happening in the romantic imagination. “When you kiss” invites the listener into a scenario with built-in stakes: attraction, closeness, approval. It’s marketing dressed as a confession.
Subtext-wise, there’s also a sly recalibration of the gaze. A male actor talking about lipstick could read as patronizing; Dempsey dodges that by focusing on an interaction where the wearer retains agency. The lipstick isn’t for him, exactly; it’s for the moment the wearer chooses. Still, it’s undeniably hetero-coded: the product’s value is validated through a partner’s sensory experience.
Context matters: coming from a famously “dreamy” TV star, this isn’t expertise, it’s persona deployment. The folksy “pretty darn good” keeps it midwestern-clean, selling desire while laundering it through charm. It’s how you make a beauty pitch feel like playful locker-room truth without ever sounding like you’re in a locker room.
The intent is clear: eroticize the mundane without sounding crude. “My big thing” frames him as hands-on, almost quality-control earnest, while “make sure” signals responsibility rather than lust. The joke is that the “testing” implied here is obviously not happening in a lab; it’s happening in the romantic imagination. “When you kiss” invites the listener into a scenario with built-in stakes: attraction, closeness, approval. It’s marketing dressed as a confession.
Subtext-wise, there’s also a sly recalibration of the gaze. A male actor talking about lipstick could read as patronizing; Dempsey dodges that by focusing on an interaction where the wearer retains agency. The lipstick isn’t for him, exactly; it’s for the moment the wearer chooses. Still, it’s undeniably hetero-coded: the product’s value is validated through a partner’s sensory experience.
Context matters: coming from a famously “dreamy” TV star, this isn’t expertise, it’s persona deployment. The folksy “pretty darn good” keeps it midwestern-clean, selling desire while laundering it through charm. It’s how you make a beauty pitch feel like playful locker-room truth without ever sounding like you’re in a locker room.
Quote Details
| Topic | Romantic |
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