Daily Inspiration Quote by John Galliano

Galliano turns pricing into a performance of credibility: “reasonably priced” is the bait, “for dresses that are cut on the body” is the fine print that flips the meaning. He’s not defending affordability in a general sense; he’s redefining the category so the sticker shock feels inevitable, even virtuous. The phrase “cut on the body” signals couture technique - draping fabric directly on a person, not a flat pattern - and with it a whole worldview where labor, intimacy, and risk are the real luxury inputs. You’re not buying cloth; you’re buying the moment a garment is sculpted around flesh.

The subtext is also a quiet flex. Galliano isn’t just claiming craftsmanship, he’s claiming proximity: his dresses require a body to exist, implying an elite clientele who can be fitted, attended to, and transformed. It’s a sales pitch that smuggles in hierarchy. “Reasonable” becomes a moral term: if you understand how the magic is made, you’ll accept the cost. If you don’t, you’re outside the circle.

Context matters because Galliano’s brand has always been theatrical - fashion as narrative, excess, and spectacle. This line is a neat distillation of that ethos: it frames technique as story, and price as plot. It also captures the industry’s favorite move: translating artistry into justification, so the consumer doesn’t just pay, they assent.