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Creativity Quote by Doc Severinsen

"My goodness, everyone is planting grapes, even a neighbor with only five acres"

About this Quote

There is a particular kind of panic that only shows up when a trend looks profitable and contagious at the same time. Doc Severinsen’s line has that snap: “My goodness” is mock-politeness masking alarm, and the punch lands on “even.” The neighbor isn’t a visionary; he’s a tell that the boom has gone fully mainstream. Five acres is the perfect detail because it’s small enough to feel impulsive, hobbyist, and speculative - the agricultural equivalent of a dentist buying crypto. Severinsen isn’t really talking about grapes. He’s talking about the social momentum of an idea once it stops being craft and becomes copycat investment.

Coming from a musician, the subtext gets sharper. Severinsen lived in industries where waves of fashion - genres, sounds, technologies, tastes - can turn artistry into an arms race overnight. “Planting grapes” reads like starting a band, opening a label, launching a podcast, slapping “small batch” on a product: a bet that culture will keep rewarding the same signal. The neighbor with five acres is the late entrant, the one who arrives after the aura has already been monetized.

The intent feels less like snobbery than a veteran’s warning: when everyone pivots to the same thing, scarcity disappears, quality gets diluted, and the market punishes optimism. It’s an offhand remark that doubles as a miniature theory of hype cycles - delivered with the timing of someone who understands that one good aside can say more than a sermon.

Quote Details

TopicWitty One-Liners
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Doc Severinsen on the Vineyard Boom
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About the Author

Doc Severinsen

Doc Severinsen (born July 7, 1927) is a Musician from USA.

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