"My idea here is that, inasmuch as certain cognitive tasks and principles are tied to nature's laws, these tasks and principles are indifferent to language, culture, gender, or the particular mode of information that is provided"
About this Quote
The subtext is a rebuke to relativism and, more pointedly, to design-as-branding. Tufte’s career-long complaint is that information gets dressed up for persuasion: chartjunk, corporate dashboards, political infographics that perform certainty. By insisting on “indifferent to language, culture, gender,” he’s not denying that those forces shape who gets heard; he’s asserting that good evidence graphics should survive translation. A well-designed graph ought to read in Tokyo, Lagos, or on a photocopied handout, because it’s built on perceptual and mathematical constraints that don’t care about your identity.
Context matters: Tufte emerges from late-20th-century statistical reasoning and a modernist faith in clarity, reacting against both advertising culture and academic theory that treated meaning as endlessly contingent. The line is aspirational and a little combative: it elevates certain cognitive standards as moral ones. If truth can be shown, then hiding it in rhetoric becomes not just bad communication but a kind of ethical failure.
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Citation Formats
APA Style (7th ed.)
Tufte, Edward. (n.d.). My idea here is that, inasmuch as certain cognitive tasks and principles are tied to nature's laws, these tasks and principles are indifferent to language, culture, gender, or the particular mode of information that is provided. FixQuotes. https://fixquotes.com/quotes/my-idea-here-is-that-inasmuch-as-certain-130913/
Chicago Style
Tufte, Edward. "My idea here is that, inasmuch as certain cognitive tasks and principles are tied to nature's laws, these tasks and principles are indifferent to language, culture, gender, or the particular mode of information that is provided." FixQuotes. Accessed February 2, 2026. https://fixquotes.com/quotes/my-idea-here-is-that-inasmuch-as-certain-130913/.
MLA Style (9th ed.)
"My idea here is that, inasmuch as certain cognitive tasks and principles are tied to nature's laws, these tasks and principles are indifferent to language, culture, gender, or the particular mode of information that is provided." FixQuotes, https://fixquotes.com/quotes/my-idea-here-is-that-inasmuch-as-certain-130913/. Accessed 2 Feb. 2026.




