"My job is to educate and inspire people to make better choices when it comes to food"
About this Quote
“Educate and inspire” is a carefully balanced pairing. Educate signals facts, technique, and competence: you can learn this, you can do this, you’re not helpless in the supermarket aisle. Inspire adds the emotional engine, acknowledging that information alone doesn’t change habits when time, money, and stress are running the show. It’s also a subtle defense against the nagging stereotype of the preachy food scold; inspiration implies invitation rather than judgment.
“Better choices” is the most politically loaded phrase, because it sounds empowering while quietly shifting the burden onto individuals. Oliver’s broader context complicates that: his campaigns around school lunches, junk-food marketing, and food education argue that “choice” is structured by institutions and industry. Still, the rhetoric lands in a familiar self-improvement register, one that plays well on television and in cookbooks: the problem is solvable in your own kitchen, tonight.
The subtext is a brand mission statement with real stakes: he’s asking to be seen not as entertainment, but as a cultural intermediary between public health anxiety and everyday appetite.
Quote Details
| Topic | Food |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Oliver, Jamie. (2026, January 15). My job is to educate and inspire people to make better choices when it comes to food. FixQuotes. https://fixquotes.com/quotes/my-job-is-to-educate-and-inspire-people-to-make-171774/
Chicago Style
Oliver, Jamie. "My job is to educate and inspire people to make better choices when it comes to food." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/my-job-is-to-educate-and-inspire-people-to-make-171774/.
MLA Style (9th ed.)
"My job is to educate and inspire people to make better choices when it comes to food." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/my-job-is-to-educate-and-inspire-people-to-make-171774/. Accessed 25 Feb. 2026.


