"My name is more important than myself"
About this Quote
The subtext is chilly and clear-eyed. Cardin isn’t claiming spiritual transcendence; he’s acknowledging that capitalism rewards the portable self, the self that can be reproduced. The line also carries a quiet warning: once you elevate the name above the maker, you’re no longer fully in control of what that name will authorize. Cardin’s career is the context that makes the sentence work. He was praised for democratizing design and criticized for diluting exclusivity through aggressive licensing. That tension sits inside “more important”: importance measured in cultural saturation, not purity.
There’s something almost posthuman here. A “name” becomes a machine that keeps producing Cardin-ness after the man is gone, a brand identity that can be managed, traded, even misused. It’s an unusually honest sentence for fashion, an industry built on mystique: the designer admitting the trick isn’t the silhouette, it’s the signature.
Quote Details
| Topic | Legacy & Remembrance |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Cardin, Pierre. (2026, January 16). My name is more important than myself. FixQuotes. https://fixquotes.com/quotes/my-name-is-more-important-than-myself-109439/
Chicago Style
Cardin, Pierre. "My name is more important than myself." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/my-name-is-more-important-than-myself-109439/.
MLA Style (9th ed.)
"My name is more important than myself." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/my-name-is-more-important-than-myself-109439/. Accessed 10 Feb. 2026.






