"My use of the medium - photography - is in some ways traditional"
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Serrano’s claim to be “traditional” is a tactical calm before the storm. Coming from an artist whose name is practically shorthand for culture-war eruption, the line reads like a deliberate reframing: don’t mistake the scandal for a rejection of the medium’s lineage. He’s reminding you that whatever you think of the subject matter, he’s working inside photography’s old, stubborn promises - the camera as witness, as evidence, as a machine that makes belief feel automatic.
The intent is less defensive than strategic. By calling his practice “traditional,” Serrano pulls the debate away from morality tales about blasphemy or shock and back toward craft: lighting, composition, surface, the studio discipline borrowed from portraiture and still life. His images often have the polish of devotional painting - saturated color, frontal staging, a reverent glow - even when the content is profane or bodily. That tension is the point. He uses traditional beauty as a delivery system for discomfort, forcing viewers to confront how quickly they confuse aesthetic legitimacy with ethical approval.
The subtext is also a jab at photography’s own respectability politics. Museums have long treated the medium as either journalistic truth or formalist art; Serrano weaponizes both. In late 20th-century America, especially around the NEA controversies, “traditional” becomes loaded: it’s the word audiences use to demand safety. Serrano appropriates it to say, essentially, I’m giving you tradition - just not the one you want.
The intent is less defensive than strategic. By calling his practice “traditional,” Serrano pulls the debate away from morality tales about blasphemy or shock and back toward craft: lighting, composition, surface, the studio discipline borrowed from portraiture and still life. His images often have the polish of devotional painting - saturated color, frontal staging, a reverent glow - even when the content is profane or bodily. That tension is the point. He uses traditional beauty as a delivery system for discomfort, forcing viewers to confront how quickly they confuse aesthetic legitimacy with ethical approval.
The subtext is also a jab at photography’s own respectability politics. Museums have long treated the medium as either journalistic truth or formalist art; Serrano weaponizes both. In late 20th-century America, especially around the NEA controversies, “traditional” becomes loaded: it’s the word audiences use to demand safety. Serrano appropriates it to say, essentially, I’m giving you tradition - just not the one you want.
Quote Details
| Topic | Art |
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