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Love & Passion Quote by Rob Zombie

"NC-17 means that you get it in like 3 theaters. They won't run the spots on MTV, won't run the advertising. It's the kiss of death so there was really no other choice"

About this Quote

NC-17, in Rob Zombie's telling, isn't a moral rating so much as a distribution sentence. The blunt math of "3 theaters" lands like a tour anecdote: you can be as loud and unruly as you want, but if the venue won't book you and the radio won't play you, you're shouting into a void. Zombie's genius here is the way he strips the debate of its usual posturing. No handwringing about protecting children, no romantic martyrdom about artistic purity - just the industry choke points where culture is actually decided.

The subtext is frustration with a system that pretends to be about consumer information while functioning as corporate risk management. "They won't run the spots on MTV" dates the quote in the most revealing way: it pins the gatekeeping to a specific media ecosystem where youth culture and advertising were braided together. If MTV is off-limits, you don't just lose promotion; you lose legitimacy, oxygen, the sense that your work even exists in the mainstream conversation.

"It's the kiss of death" isn't hyperbole, it's a diagnosis of how censorship often works in America: not through bans, but through friction, attrition, and economic penalties that make "choice" feel voluntary. Zombie isn't arguing that the rating is unfair on principle; he's explaining how the marketplace disciplines artists into self-editing. The horror director with a shock-rock persona ends up sounding almost managerial, which is the point - transgression is easy to sell until the accounting department meets the MPAA.

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TopicMovie
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Citation Formats

APA Style (7th ed.)
Zombie, Rob. (2026, January 15). NC-17 means that you get it in like 3 theaters. They won't run the spots on MTV, won't run the advertising. It's the kiss of death so there was really no other choice. FixQuotes. https://fixquotes.com/quotes/nc-17-means-that-you-get-it-in-like-3-theaters-153358/

Chicago Style
Zombie, Rob. "NC-17 means that you get it in like 3 theaters. They won't run the spots on MTV, won't run the advertising. It's the kiss of death so there was really no other choice." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/nc-17-means-that-you-get-it-in-like-3-theaters-153358/.

MLA Style (9th ed.)
"NC-17 means that you get it in like 3 theaters. They won't run the spots on MTV, won't run the advertising. It's the kiss of death so there was really no other choice." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/nc-17-means-that-you-get-it-in-like-3-theaters-153358/. Accessed 1 Apr. 2026.

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NC-17 Means the Kiss of Death for Film Distribution
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About the Author

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Rob Zombie (born January 12, 1966) is a Musician from USA.

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