"Networks don't want a show with a continuing story. There's no backend potential"
About this Quote
Networks love loyalty, just not the kind that asks viewers to remember what happened last week. William Devane’s line lands with the bluntness of someone who’s spent a career watching the business side quietly dictate the creative side. The phrasing is telling: not “audiences don’t want,” but “networks don’t want.” He’s pointing the finger at the gatekeepers, not the couch.
“Continuing story” is code for risk. Serialization demands attention, consistency, and patience - three things that don’t play nicely with traditional TV’s old bargain: drop in anytime, get the gist, watch the ads. Devane’s second sentence is the real dagger. “Backend potential” is industry shorthand for the afterlife of a show: syndication packages, rerun-friendly episodes, easy international sales, streaming libraries built out of interchangeable hours. A continuing story turns episodes into chapters; chapters don’t strip-mine as cleanly.
The subtext is less nostalgia for a lost era than frustration with how financial logic shapes narrative form. A procedural resets because it’s built to be resold. Characters can’t change too much, stakes can’t evolve too far, because permanence is bad for replay value. Devane, an actor from the network-dominant decades, is basically describing a system that prizes endlessness over progression.
In today’s streaming era, his critique reads like a time capsule and a warning. Platforms now brandish “bingeable” arcs as prestige, but the underlying question hasn’t changed: will the story travel, rewatch, and monetize? Devane’s line isn’t anti-serial storytelling; it’s anti-storytelling-by-spreadsheet.
“Continuing story” is code for risk. Serialization demands attention, consistency, and patience - three things that don’t play nicely with traditional TV’s old bargain: drop in anytime, get the gist, watch the ads. Devane’s second sentence is the real dagger. “Backend potential” is industry shorthand for the afterlife of a show: syndication packages, rerun-friendly episodes, easy international sales, streaming libraries built out of interchangeable hours. A continuing story turns episodes into chapters; chapters don’t strip-mine as cleanly.
The subtext is less nostalgia for a lost era than frustration with how financial logic shapes narrative form. A procedural resets because it’s built to be resold. Characters can’t change too much, stakes can’t evolve too far, because permanence is bad for replay value. Devane, an actor from the network-dominant decades, is basically describing a system that prizes endlessness over progression.
In today’s streaming era, his critique reads like a time capsule and a warning. Platforms now brandish “bingeable” arcs as prestige, but the underlying question hasn’t changed: will the story travel, rewatch, and monetize? Devane’s line isn’t anti-serial storytelling; it’s anti-storytelling-by-spreadsheet.
Quote Details
| Topic | Business |
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