"Never drink black coffee at lunch; it will keep you awake all afternoon"
About this Quote
The joke lands because it reverses the usual modern virtue of alertness. In a culture that treats wakefulness like moral hygiene and caffeine like an entry-level performance enhancer, Cooper frames staying awake as the problem. The subtext is deliciously decadent: an afternoon that demands sharpness is an afternoon that belongs to someone else. The line also nudges at gendered expectations around energy and composure - the polite person manages their stimulation, calibrates their own availability, doesn’t arrive in the second half of the day with an edge.
Contextually, it fits Cooper's broader brand: comic social observation with a novelist's ear for the petty rituals that signal status. "Black" is doing work here. Milk and sugar are the civilizing agents; without them, coffee becomes blunt force, a drink for getting things done. Cooper’s intent is to puncture the seriousness of productivity culture before it fully colonizes the day, using the smallest domestic rule to expose a much larger preference: float, don’t hustle.
Quote Details
| Topic | Coffee |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Cooper, Jilly. (2026, January 17). Never drink black coffee at lunch; it will keep you awake all afternoon. FixQuotes. https://fixquotes.com/quotes/never-drink-black-coffee-at-lunch-it-will-keep-25917/
Chicago Style
Cooper, Jilly. "Never drink black coffee at lunch; it will keep you awake all afternoon." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/never-drink-black-coffee-at-lunch-it-will-keep-25917/.
MLA Style (9th ed.)
"Never drink black coffee at lunch; it will keep you awake all afternoon." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/never-drink-black-coffee-at-lunch-it-will-keep-25917/. Accessed 16 Feb. 2026.





