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Life's Pleasures Quote by Dan Rather

"Never eat spinach just before going on the air"

About this Quote

A line like this is newsroom folk wisdom dressed up as a joke, the kind of advice that sounds absurd until you’ve lived through the camera-ready panic of live television. Dan Rather isn’t really waging war on vegetables. He’s naming the tiny, humiliating variables that can sabotage authority in a medium where credibility is partly cosmetic. Spinach is shorthand for the thing in your teeth, the coffee breath, the stray hair, the ill-timed cough: all the petty, bodily reminders that the polished anchor is still just a person with a mouth.

Rather’s intent is practical, but the subtext is more interesting: broadcast journalism sells composure as much as information. You can deliver a flawless report and still lose the room if the audience fixates on a green fleck near your incisors. That’s not vanity; it’s the brutal economics of attention. TV collapses the distance between messenger and message, and the viewer’s brain will happily chase the bright, dumb detail over the complicated truth.

Context matters, too. Rather came up in an era when the anchor was a national institution, the nightly news a kind of secular ritual. The pressure wasn’t just to be right but to look unshakeably right. “Never eat spinach…” reads like a veteran’s wink and a warning: respect the ritual, because the smallest breach invites doubt. It’s also a quiet critique of the medium itself, admitting that public trust can hinge on something as ridiculous as lunch.

Quote Details

TopicWitty One-Liners
SourceHelp us find the source
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Citation Formats

APA Style (7th ed.)
Rather, Dan. (2026, January 14). Never eat spinach just before going on the air. FixQuotes. https://fixquotes.com/quotes/never-eat-spinach-just-before-going-on-the-air-72748/

Chicago Style
Rather, Dan. "Never eat spinach just before going on the air." FixQuotes. January 14, 2026. https://fixquotes.com/quotes/never-eat-spinach-just-before-going-on-the-air-72748/.

MLA Style (9th ed.)
"Never eat spinach just before going on the air." FixQuotes, 14 Jan. 2026, https://fixquotes.com/quotes/never-eat-spinach-just-before-going-on-the-air-72748/. Accessed 12 Feb. 2026.

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Never Eat Spinach Before Going on the Air - Dan Rather
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Dan Rather

Dan Rather (born October 31, 1931) is a Journalist from USA.

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