"Never impose your language on people you wish to reach"
About this Quote
Power doesn`t travel well in the costume of helpfulness. Hoffman`s line is a warning to organizers who mistake their own vocabulary for the world itself: if you want to reach people, you can`t make them pass a linguistic purity test at the door. The intent is tactical, almost street-level. Language is not just a medium; it`s a border checkpoint. Tell people they must adopt your terms to be heard and you`ve already recreated the hierarchy you claim to fight.
The subtext is a critique of movement narcissism. Activists love naming things because naming feels like control, like clarity, like moral progress. Hoffman, a master of political theater and an enemy of self-seriousness, points to the quieter truth: the more you center your jargon, the more you center yourself. Imposing language becomes a proxy for imposing identity - who counts as "awake", who gets to speak, who gets corrected. It`s the politics of conversion rather than coalition.
Context matters: Hoffman emerged from the 1960s New Left, where the gap between campus radicalism and broader public sentiment was a constant headache. The Yippies understood media, spectacle, and the need to talk across cultural lines without surrendering the point. His admonition still hits because it anticipates today`s discourse wars, where the fight over words ("latinx", "defund", "woke") can eclipse the material stakes. He`s not saying precision doesn`t matter; he`s saying persuasion does. If your language becomes a badge instead of a bridge, you`re organizing a club, not a movement.
The subtext is a critique of movement narcissism. Activists love naming things because naming feels like control, like clarity, like moral progress. Hoffman, a master of political theater and an enemy of self-seriousness, points to the quieter truth: the more you center your jargon, the more you center yourself. Imposing language becomes a proxy for imposing identity - who counts as "awake", who gets to speak, who gets corrected. It`s the politics of conversion rather than coalition.
Context matters: Hoffman emerged from the 1960s New Left, where the gap between campus radicalism and broader public sentiment was a constant headache. The Yippies understood media, spectacle, and the need to talk across cultural lines without surrendering the point. His admonition still hits because it anticipates today`s discourse wars, where the fight over words ("latinx", "defund", "woke") can eclipse the material stakes. He`s not saying precision doesn`t matter; he`s saying persuasion does. If your language becomes a badge instead of a bridge, you`re organizing a club, not a movement.
Quote Details
| Topic | Respect |
|---|---|
| Source | Help us find the source |
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