"Never resist a sentence you like, in which language takes its own pleasure and in which, after having abused it for so long, you are stupefied by its innocence"
About this Quote
Baudrillard is giving you permission to be seduced, even as he warns you that seduction is the whole trap. The line turns writing into a moral drama: language is something we “abuse” (instrumentalize, weaponize, flatten into slogans, theory, marketing), and then, suddenly, it surprises us with “innocence” - a sentence that feels unplanned, self-propelled, almost clean. That shock is the point. In a culture where signs are constantly recruited to sell, persuade, and simulate reality, an unreasonably good sentence can feel like a small jailbreak: language taking “its own pleasure” instead of serving yours.
The imperative “Never resist” is sly. It sounds like craft advice, but it’s also Baudrillard’s broader fascination with systems that undo our agency. You don’t author the sentence so much as get authored by it. The pleasure is not just aesthetic; it’s a momentary reversal of control, a reminder that meaning can happen without being managed. That’s why “stupefied” matters: it’s not enlightened, it’s dazed. The sentence arrives as an event, not an argument.
Contextually, this sits inside Baudrillard’s suspicion of sincerity and “the real.” Innocence here isn’t naive purity; it’s the uncanny effect of encountering language that hasn’t been fully colonized by intention. After prolonged cynicism, even a simple, alive turn of phrase can register as scandalously fresh - and that freshness, he implies, is exactly what late-modern life makes rare.
The imperative “Never resist” is sly. It sounds like craft advice, but it’s also Baudrillard’s broader fascination with systems that undo our agency. You don’t author the sentence so much as get authored by it. The pleasure is not just aesthetic; it’s a momentary reversal of control, a reminder that meaning can happen without being managed. That’s why “stupefied” matters: it’s not enlightened, it’s dazed. The sentence arrives as an event, not an argument.
Contextually, this sits inside Baudrillard’s suspicion of sincerity and “the real.” Innocence here isn’t naive purity; it’s the uncanny effect of encountering language that hasn’t been fully colonized by intention. After prolonged cynicism, even a simple, alive turn of phrase can register as scandalously fresh - and that freshness, he implies, is exactly what late-modern life makes rare.
Quote Details
| Topic | Writing |
|---|
More Quotes by Jean
Add to List


