"Newscasters cannot call attention to themselves by being too attractive or too unattractive"

In this quote, journalist Jessica Savitch is highlighting the importance of neutrality and objectivity in news reporting. She recommends that newscasters ought to not accentuate themselves through their appearance, whether it be by being too appealing or too unappealing. This is because the focus must be on delivering precise and impartial information to the audience, rather than on the physical look of the newscaster. By staying neutral in their appearance, newscasters can avoid any possible distractions or predispositions that may impact their reporting. This quote acts as a suggestion for journalists to focus on the material of their reporting over their own personal image.