"Ninety percent of leadership is the ability to communicate something people want"
About this Quote
Leadership, Feinstein suggests, is less about having the “right” plan than packaging a desire people already recognize in themselves. The line is bluntly transactional: if you can’t translate your agenda into an itch the public wants scratched, you don’t really have power - you have a memo. Coming from a long-serving U.S. senator and former mayor, it reads as field wisdom from the coalition mines, where votes are earned not by abstract virtue but by making priorities legible, urgent, and emotionally available.
The verb choice matters. Not “explain,” not “persuade,” but “communicate” - a word that smuggles in repetition, timing, tone, and the choreography of media. Communication here isn’t just speaking; it’s framing. The “something people want” clause is the tell: leadership is depicted as demand-sensitive, a craft of aligning policy with appetite. That’s both pragmatic and a little chilling. It implies the leader as reader of markets, not maker of moral weather; the job is to locate the overlap between what’s possible, what’s popular, and what can be narrated as inevitable.
The subtext is a defense of political reality against romantic myths of solitary vision. It also contains a quiet warning: democracy rewards the communicator more reliably than it rewards the technician. In an era where politics is filtered through sound bites, cable panels, and algorithmic feeds, Feinstein’s ratio feels less like exaggeration than a diagnostic - the 10 percent left over is governance, but the 90 percent decides whether governance ever gets a turn.
The verb choice matters. Not “explain,” not “persuade,” but “communicate” - a word that smuggles in repetition, timing, tone, and the choreography of media. Communication here isn’t just speaking; it’s framing. The “something people want” clause is the tell: leadership is depicted as demand-sensitive, a craft of aligning policy with appetite. That’s both pragmatic and a little chilling. It implies the leader as reader of markets, not maker of moral weather; the job is to locate the overlap between what’s possible, what’s popular, and what can be narrated as inevitable.
The subtext is a defense of political reality against romantic myths of solitary vision. It also contains a quiet warning: democracy rewards the communicator more reliably than it rewards the technician. In an era where politics is filtered through sound bites, cable panels, and algorithmic feeds, Feinstein’s ratio feels less like exaggeration than a diagnostic - the 10 percent left over is governance, but the 90 percent decides whether governance ever gets a turn.
Quote Details
| Topic | Leadership |
|---|---|
| Source | Help us find the source |
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