"Ninety percent of leadership is the ability to communicate something people want"
About this Quote
The verb choice matters. Not “explain,” not “persuade,” but “communicate” - a word that smuggles in repetition, timing, tone, and the choreography of media. Communication here isn’t just speaking; it’s framing. The “something people want” clause is the tell: leadership is depicted as demand-sensitive, a craft of aligning policy with appetite. That’s both pragmatic and a little chilling. It implies the leader as reader of markets, not maker of moral weather; the job is to locate the overlap between what’s possible, what’s popular, and what can be narrated as inevitable.
The subtext is a defense of political reality against romantic myths of solitary vision. It also contains a quiet warning: democracy rewards the communicator more reliably than it rewards the technician. In an era where politics is filtered through sound bites, cable panels, and algorithmic feeds, Feinstein’s ratio feels less like exaggeration than a diagnostic - the 10 percent left over is governance, but the 90 percent decides whether governance ever gets a turn.
Quote Details
| Topic | Leadership |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Feinstein, Dianne. (2026, January 17). Ninety percent of leadership is the ability to communicate something people want. FixQuotes. https://fixquotes.com/quotes/ninety-percent-of-leadership-is-the-ability-to-45296/
Chicago Style
Feinstein, Dianne. "Ninety percent of leadership is the ability to communicate something people want." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/ninety-percent-of-leadership-is-the-ability-to-45296/.
MLA Style (9th ed.)
"Ninety percent of leadership is the ability to communicate something people want." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/ninety-percent-of-leadership-is-the-ability-to-45296/. Accessed 12 Feb. 2026.








