"Ninety percent of the time, you're going to hear no. It took me seven years to make 'Once Upon a Time... When We Were Colored.' Nobody wanted to see the movie made. I got the movie made"
About this Quote
The seven-year grind to make Once Upon a Time... When We Were Colored sharpens the point: this wasn’t about polishing a script until executives swooned. “Nobody wanted to see the movie made” signals a systemic aversion, not a creative mismatch. Reid doesn’t say they doubted his talent; he says they doubted the premise that audiences would show up for a Black coming-of-age story anchored in ordinary life, memory, and community rather than stereotype or spectacle. The subtext is clear: the “no” is often preloaded before the pitch even begins.
Then comes the pivot, and it’s pure actor-producer spine: “I got the movie made.” Short clause, hard stop. It’s not just triumph; it’s authorship. Reid positions persistence as a form of power in an economy designed to ration permission. The repetition of “movie made” matters, too - he’s not chasing applause, he’s chasing existence. In a business that treats certain narratives as optional, Reid’s brag is simply that the story reached the screen at all. That’s the cultural moment hiding inside the personal anecdote: sometimes the win isn’t acclaim, it’s making the work unignorable.
Quote Details
| Topic | Perseverance |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Reid, Tim. (2026, January 16). Ninety percent of the time, you're going to hear no. It took me seven years to make 'Once Upon a Time... When We Were Colored.' Nobody wanted to see the movie made. I got the movie made. FixQuotes. https://fixquotes.com/quotes/ninety-percent-of-the-time-youre-going-to-hear-no-129371/
Chicago Style
Reid, Tim. "Ninety percent of the time, you're going to hear no. It took me seven years to make 'Once Upon a Time... When We Were Colored.' Nobody wanted to see the movie made. I got the movie made." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/ninety-percent-of-the-time-youre-going-to-hear-no-129371/.
MLA Style (9th ed.)
"Ninety percent of the time, you're going to hear no. It took me seven years to make 'Once Upon a Time... When We Were Colored.' Nobody wanted to see the movie made. I got the movie made." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/ninety-percent-of-the-time-youre-going-to-hear-no-129371/. Accessed 29 Mar. 2026.




