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Time & Perspective Quote by Tim Reid

"Ninety percent of the time, you're going to hear no. It took me seven years to make 'Once Upon a Time... When We Were Colored.' Nobody wanted to see the movie made. I got the movie made"

About this Quote

Reid’s line lands like a pep talk that’s also an indictment. “Ninety percent of the time, you’re going to hear no” isn’t motivational wallpaper; it’s a statistic of gatekeeping, delivered with the weary confidence of someone who’s done the math. He frames rejection as the default setting of the industry, especially when the project doesn’t flatter Hollywood’s assumptions about what stories are “marketable.”

The seven-year grind to make Once Upon a Time... When We Were Colored sharpens the point: this wasn’t about polishing a script until executives swooned. “Nobody wanted to see the movie made” signals a systemic aversion, not a creative mismatch. Reid doesn’t say they doubted his talent; he says they doubted the premise that audiences would show up for a Black coming-of-age story anchored in ordinary life, memory, and community rather than stereotype or spectacle. The subtext is clear: the “no” is often preloaded before the pitch even begins.

Then comes the pivot, and it’s pure actor-producer spine: “I got the movie made.” Short clause, hard stop. It’s not just triumph; it’s authorship. Reid positions persistence as a form of power in an economy designed to ration permission. The repetition of “movie made” matters, too - he’s not chasing applause, he’s chasing existence. In a business that treats certain narratives as optional, Reid’s brag is simply that the story reached the screen at all. That’s the cultural moment hiding inside the personal anecdote: sometimes the win isn’t acclaim, it’s making the work unignorable.

Quote Details

TopicPerseverance
SourceHelp us find the source
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Citation Formats

APA Style (7th ed.)
Reid, Tim. (2026, January 16). Ninety percent of the time, you're going to hear no. It took me seven years to make 'Once Upon a Time... When We Were Colored.' Nobody wanted to see the movie made. I got the movie made. FixQuotes. https://fixquotes.com/quotes/ninety-percent-of-the-time-youre-going-to-hear-no-129371/

Chicago Style
Reid, Tim. "Ninety percent of the time, you're going to hear no. It took me seven years to make 'Once Upon a Time... When We Were Colored.' Nobody wanted to see the movie made. I got the movie made." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/ninety-percent-of-the-time-youre-going-to-hear-no-129371/.

MLA Style (9th ed.)
"Ninety percent of the time, you're going to hear no. It took me seven years to make 'Once Upon a Time... When We Were Colored.' Nobody wanted to see the movie made. I got the movie made." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/ninety-percent-of-the-time-youre-going-to-hear-no-129371/. Accessed 29 Mar. 2026.

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Tim Reid on Persistence and Overcoming Rejection
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About the Author

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Tim Reid (born December 19, 1944) is a Actor from USA.

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