"No film should try to follow a trend, and do what film people think the public wants. There's no such thing as knowing what the public wants"
About this Quote
The intent is bluntly corrective. “Film people” is doing heavy lifting here, a small phrase that names a whole ecosystem of executives, gatekeepers, and tastemakers who treat audience desire as something they can pre-package, then blame “market demand” when the package fails. Bates flips that accountability. If nobody can know what the public wants, then the industry’s justifications for safe choices are revealed as self-protection, not insight.
The subtext is also actorly: performances, like audiences, don’t thrive under micromanaged prediction. A film made to satisfy an imagined consumer tends to sand off the specific, risky details that make stories feel lived-in. Bates implies that authenticity isn’t just morally nicer; it’s strategically smarter. Surprise is the only reliable appetite.
Context matters: he’s speaking from an era when cinema was increasingly pressured to behave like an algorithm before algorithms were even in the room. His point still stings because it undercuts today’s content logic, too: the more the business insists it can model desire, the more it confuses familiarity with inevitability.
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Citation Formats
APA Style (7th ed.)
Bates, Alan. (2026, January 16). No film should try to follow a trend, and do what film people think the public wants. There's no such thing as knowing what the public wants. FixQuotes. https://fixquotes.com/quotes/no-film-should-try-to-follow-a-trend-and-do-what-138849/
Chicago Style
Bates, Alan. "No film should try to follow a trend, and do what film people think the public wants. There's no such thing as knowing what the public wants." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/no-film-should-try-to-follow-a-trend-and-do-what-138849/.
MLA Style (9th ed.)
"No film should try to follow a trend, and do what film people think the public wants. There's no such thing as knowing what the public wants." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/no-film-should-try-to-follow-a-trend-and-do-what-138849/. Accessed 11 Feb. 2026.


