"No good movie is too long and no bad movie is short enough"
About this Quote
The subtext is an anti-consumer, anti-metrics stance hidden inside a one-liner. Ebert is pushing back against a culture that wants art to behave like a product spec: shorter equals efficient; longer equals indulgent. He argues, with the confidence of someone who sat through thousands of screenings, that pacing and purpose matter more than quantity. The “too long” complaint often masks something harder to articulate: thin characterization, repetitive plotting, or direction that can’t prioritize. When a film is alive, you don’t want it trimmed; when it’s dead, no edit can resurrect it fast enough.
Context matters: Ebert wrote and broadcast in an era when Hollywood’s excesses (bloated epics, self-important “prestige” pictures) and its lazy formulas could both provoke runtime gripes. His quip defends ambition without excusing bloat, and it reminds audiences that their boredom is a critical clue, not a stopwatch reading.
Quote Details
| Topic | Movie |
|---|---|
| Source | Unverified source: Movie Answer Man (01/30/2000) (Roger Ebert, 2000)
Evidence: My rule: No good movie is too long. No bad movie is short enough.. This is a primary-source publication on RogerEbert.com in the long-running "Movie Answer Man" Q&A column, dated January 30, 2000. In context, Ebert is responding to a reader question about why critics/public react negatively to mo... Other candidates (1) Transcendental Style in Film (Paul Schrader, 2018) compilation95.0% ... No good movie is too long and no bad movie is short enough,” wrote Roger Ebert. 25 WHERE DOES TRANSCENDENTAL STYL... |
| Cite |
Citation Formats
APA Style (7th ed.)
Ebert, Roger. (2026, February 12). No good movie is too long and no bad movie is short enough. FixQuotes. https://fixquotes.com/quotes/no-good-movie-is-too-long-and-no-bad-movie-is-145061/
Chicago Style
Ebert, Roger. "No good movie is too long and no bad movie is short enough." FixQuotes. February 12, 2026. https://fixquotes.com/quotes/no-good-movie-is-too-long-and-no-bad-movie-is-145061/.
MLA Style (9th ed.)
"No good movie is too long and no bad movie is short enough." FixQuotes, 12 Feb. 2026, https://fixquotes.com/quotes/no-good-movie-is-too-long-and-no-bad-movie-is-145061/. Accessed 12 Feb. 2026.





