"No. I mean those people really did something for designers I don't think department stores can, could or should do still today. Today the world is different so you have to make it differently. There's TV. There's a lot of things"
About this Quote
The triple modal - can, could, should - is the tell. This isn’t merely a complaint about retail decline; it’s a moral argument about responsibility. Department stores aren’t just unable to perform cultural stewardship, he implies; they’re structurally disincentivized from doing it. Commerce flattens. Curation sharpens.
Then he pivots: "Today the world is different so you have to make it differently". That line carries Lagerfeld’s signature pragmatism. He’s not asking for the past back; he’s insisting designers adapt without confusing adaptation with dilution. The fragmentary finale - "There's TV. There's a lot of things" - is intentionally non-specific, pointing to the bigger enemy: attention dispersion. Media doesn’t just advertise fashion; it changes fashion’s tempo, compresses trends, and rewards immediate legibility.
The subtext is a warning disguised as realism: if the old gatekeepers are gone, designers must either become their own cultural institutions or get swallowed by the retail-media machine that sells visibility as if it were value.
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Citation Formats
APA Style (7th ed.)
Lagerfeld, Karl. (2026, January 18). No. I mean those people really did something for designers I don't think department stores can, could or should do still today. Today the world is different so you have to make it differently. There's TV. There's a lot of things. FixQuotes. https://fixquotes.com/quotes/no-i-mean-those-people-really-did-something-for-23281/
Chicago Style
Lagerfeld, Karl. "No. I mean those people really did something for designers I don't think department stores can, could or should do still today. Today the world is different so you have to make it differently. There's TV. There's a lot of things." FixQuotes. January 18, 2026. https://fixquotes.com/quotes/no-i-mean-those-people-really-did-something-for-23281/.
MLA Style (9th ed.)
"No. I mean those people really did something for designers I don't think department stores can, could or should do still today. Today the world is different so you have to make it differently. There's TV. There's a lot of things." FixQuotes, 18 Jan. 2026, https://fixquotes.com/quotes/no-i-mean-those-people-really-did-something-for-23281/. Accessed 4 Feb. 2026.




