"No man can be a failure if he thinks he's a success; If he thinks he is a winner, then he is"
About this Quote
The intent is openly tonic: redefine success as a matter of self-conception. But the subtext is more complicated, even a little sly. “No man can be a failure” doesn’t mean the world won’t punish you; it means the label only sticks if you consent to it. That’s both empowering and evasive. Service isn’t arguing that outcomes don’t matter, he’s arguing that identity is negotiated: the winner is the person who refuses the story that says he lost.
The line’s persuasive power comes from its taut conditional logic: if you think you are, then you are. It’s almost a spell, collapsing the distance between feeling and fact. Read generously, it’s an early articulation of grit and self-efficacy, the mental posture that keeps you moving when the odds are insulting. Read skeptically, it prefigures the modern cult of positivity that can turn structural failure into personal attitude problems.
Either way, it works because it offers something the frontier always demanded: a definition of “winning” you can carry in your pocket when everything else gets taken.
Quote Details
| Topic | Motivational |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Service, Robert. (2026, January 18). No man can be a failure if he thinks he's a success; If he thinks he is a winner, then he is. FixQuotes. https://fixquotes.com/quotes/no-man-can-be-a-failure-if-he-thinks-hes-a-1556/
Chicago Style
Service, Robert. "No man can be a failure if he thinks he's a success; If he thinks he is a winner, then he is." FixQuotes. January 18, 2026. https://fixquotes.com/quotes/no-man-can-be-a-failure-if-he-thinks-hes-a-1556/.
MLA Style (9th ed.)
"No man can be a failure if he thinks he's a success; If he thinks he is a winner, then he is." FixQuotes, 18 Jan. 2026, https://fixquotes.com/quotes/no-man-can-be-a-failure-if-he-thinks-hes-a-1556/. Accessed 12 Feb. 2026.









