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Success Quote by Robert Service

"No man can be a failure if he thinks he's a success; If he thinks he is a winner, then he is"

About this Quote

Service’s line is a pep talk in frontier drag: blunt, rhythmic, and built to land like a boot on hard ground. Coming from the poet who mythologized prospectors and drifters, it reads less like a Hallmark reassurance than a survival strategy for people with no safety net. In the Yukon world Service popularized, “failure” isn’t a private mood; it’s a social verdict that can cost you work, status, even shelter. So he shifts the battlefield inward, where a man can still claim territory.

The intent is openly tonic: redefine success as a matter of self-conception. But the subtext is more complicated, even a little sly. “No man can be a failure” doesn’t mean the world won’t punish you; it means the label only sticks if you consent to it. That’s both empowering and evasive. Service isn’t arguing that outcomes don’t matter, he’s arguing that identity is negotiated: the winner is the person who refuses the story that says he lost.

The line’s persuasive power comes from its taut conditional logic: if you think you are, then you are. It’s almost a spell, collapsing the distance between feeling and fact. Read generously, it’s an early articulation of grit and self-efficacy, the mental posture that keeps you moving when the odds are insulting. Read skeptically, it prefigures the modern cult of positivity that can turn structural failure into personal attitude problems.

Either way, it works because it offers something the frontier always demanded: a definition of “winning” you can carry in your pocket when everything else gets taken.

Quote Details

TopicMotivational
SourceHelp us find the source
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Citation Formats

APA Style (7th ed.)
Service, Robert. (2026, January 18). No man can be a failure if he thinks he's a success; If he thinks he is a winner, then he is. FixQuotes. https://fixquotes.com/quotes/no-man-can-be-a-failure-if-he-thinks-hes-a-1556/

Chicago Style
Service, Robert. "No man can be a failure if he thinks he's a success; If he thinks he is a winner, then he is." FixQuotes. January 18, 2026. https://fixquotes.com/quotes/no-man-can-be-a-failure-if-he-thinks-hes-a-1556/.

MLA Style (9th ed.)
"No man can be a failure if he thinks he's a success; If he thinks he is a winner, then he is." FixQuotes, 18 Jan. 2026, https://fixquotes.com/quotes/no-man-can-be-a-failure-if-he-thinks-hes-a-1556/. Accessed 12 Feb. 2026.

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No Man Can Be a Failure - Robert Service
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About the Author

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Robert Service (January 16, 1874 - September 11, 1958) was a Poet from Scotland.

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