"No matter how brilliantly an idea is stated, we will not really be moved unless we have already half thought of it ourselves"
About this Quote
Her key move is the phrase “half thought.” It captures how we actually change our minds: not by surrendering to argument, but by recognizing ourselves in it. The subtext is slightly cynical about audiences and gently corrective about writers. If you want to move people, you’re not just delivering new information; you’re naming what they’ve been circling, giving their inarticulate hunch a clean sentence. That’s why the best columnists and speechwriters feel prophetic when they’re really diagnostic.
As a mid-century journalist and aphorist, McLaughlin wrote in a culture saturated with mass media’s promise of influence - the op-ed, the broadcast, the ad campaign. Her line reads like newsroom wisdom distilled: public opinion is not clay; it’s weather. You can’t command it, but you can catch the front that’s already forming and make it legible. The most “moving” ideas, then, are collaborations between the speaker’s clarity and the audience’s secret prehistory.
Quote Details
| Topic | Wisdom |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
McLaughlin, Mignon. (2026, January 15). No matter how brilliantly an idea is stated, we will not really be moved unless we have already half thought of it ourselves. FixQuotes. https://fixquotes.com/quotes/no-matter-how-brilliantly-an-idea-is-stated-we-147745/
Chicago Style
McLaughlin, Mignon. "No matter how brilliantly an idea is stated, we will not really be moved unless we have already half thought of it ourselves." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/no-matter-how-brilliantly-an-idea-is-stated-we-147745/.
MLA Style (9th ed.)
"No matter how brilliantly an idea is stated, we will not really be moved unless we have already half thought of it ourselves." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/no-matter-how-brilliantly-an-idea-is-stated-we-147745/. Accessed 12 Feb. 2026.









