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Famous quote by William Bernbach

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No matter how skillful you are, you cant invent a product advantage that doesnt exist. And if you do, and its just a gim
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"No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick, it's going to fall apart anyway"

- William Bernbach

About this Quote

This quote by William Bernbach is a pointer that no matter how gifted or knowledgeable you are, you can not create an item benefit that does not exist. It is difficult to invent something out of thin air and anticipate it to be effective. If you do attempt to develop something that is not based upon a real benefit, it will likely be viewed as a trick and will not be successful in the long run. This quote is a tip that it is important to focus on developing products that have real benefits and advantages that customers can appreciate. It is likewise a suggestion that gimmicks and techniques are not a sustainable way to develop a successful item.
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About the Author

William Bernbach This quote is written / told by William Bernbach between August 13, 1911 and October 2, 1982. He was a famous Businessman from USA. The author also have 24 other quotes.

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