"No, my publisher has always done the marketing"
About this Quote
The intent feels twofold. On the surface, it’s practical: she’s describing a longstanding arrangement in which publishers handled publicity, distribution, and sales strategy while authors wrote. Underneath, it reads as a subtle critique of the era that came after her rise, when book tours, social media presence, newsletter funnels, and "personal platforms" became treated as moral obligations rather than optional tools. Auel’s career - anchored by massive, pre-digital bestsellers - sits at the hinge point of that shift. Her comment carries the confidence of someone who benefited from an industry still willing to invest in building an author as a cultural event.
The subtext is also about power. Saying the publisher "has always" done marketing asserts a relationship where the writer isn’t begging for attention; the institution is expected to manufacture it. It gently exposes how much today’s discourse about "author responsibility" often functions as cost-shifting: marketing risk and labor pushed onto creators while publishers keep the gatekeeping. Auel’s sentence isn’t a complaint so much as a reminder that the current model isn’t natural law - it’s a choice, and it changes who gets to be heard.
Quote Details
| Topic | Marketing |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Auel, Jean M. (2026, January 16). No, my publisher has always done the marketing. FixQuotes. https://fixquotes.com/quotes/no-my-publisher-has-always-done-the-marketing-109611/
Chicago Style
Auel, Jean M. "No, my publisher has always done the marketing." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/no-my-publisher-has-always-done-the-marketing-109611/.
MLA Style (9th ed.)
"No, my publisher has always done the marketing." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/no-my-publisher-has-always-done-the-marketing-109611/. Accessed 16 Feb. 2026.




