"No one remembers who came in second"
About this Quote
The intent is motivational with a knife in it. Hagen, a swaggering golf star in an era when the sport was still sorting out its class boundaries, understood that victory bought you more than a trophy. It bought you narrative control. First place gets turned into a story people repeat: the name, the moment, the myth. Second place gets reduced to a statistic attached to someone else’s legend.
The subtext is about branding before the word “branding” was everywhere. Hagen built a persona: confidence as performance, performance as status. By insisting that only winners are remembered, he frames sport as reputation economics. Results don’t just reflect skill; they determine who gets invitations, endorsements, and the social capital that lingers after the scorecard fades.
Context matters: early 20th-century pro golf was climbing into mass visibility, and Hagen was one of its first celebrities. His quote fits a world where the margin between first and second might be a stroke, yet the gulf in recognition is a lifetime. It’s not fair, but it’s accurate enough to sting - which is why it sticks.
Quote Details
| Topic | Victory |
|---|---|
| Source | Later attribution: Rethinking Corporate Security in the Post-9/11 Era (Dennis R. Dalton, 2003) modern compilationISBN: 9780750676144 · ID: tXXPx1JvqzkC
Evidence: ... No one remembers who came in second . Walter Hagen Risk Taking Sometimes the manager , like the golfer , needs to set the conventional approach aside momentarily and take calculated risks . Note that I have included two key words ... Other candidates (1) Breaking Bad (season 2) (Walter Hagen) compilation42.9% e no why dont you grow up mom ginny wanted me here alright i was the one who too |
| Cite |
Citation Formats
APA Style (7th ed.)
Hagen, Walter. (2026, January 13). No one remembers who came in second. FixQuotes. https://fixquotes.com/quotes/no-one-remembers-who-came-in-second-166815/
Chicago Style
Hagen, Walter. "No one remembers who came in second." FixQuotes. January 13, 2026. https://fixquotes.com/quotes/no-one-remembers-who-came-in-second-166815/.
MLA Style (9th ed.)
"No one remembers who came in second." FixQuotes, 13 Jan. 2026, https://fixquotes.com/quotes/no-one-remembers-who-came-in-second-166815/. Accessed 6 Feb. 2026.








