"No one should expect building a new high-growth, software-powered company in an established industry to be easy. It's brutally difficult"
About this Quote
The intent is twofold. First, it’s expectation management for entrepreneurs intoxicated by growth charts: established industries aren’t just “behind on tech,” they’re defended by regulation, procurement cycles, union rules, entrenched vendors, political relationships, and customers whose incentives favor stability over novelty. Second, it’s a quiet message to investors and would-be critics: if you want transformative outcomes, you have to stomach long, ugly middle periods where progress looks like failure.
The subtext is where Andreessen’s worldview peeks through. “High-growth” is the tell: not simply building a better business, but building one that scales fast enough to justify venture economics. Pair that with “software-powered,” and you get the classic Silicon Valley bet that software can rewire anything - healthcare, construction, finance - but only if it survives the collision with reality. “Brutally difficult” isn’t poetic; it’s a calibration tool. It frames friction as proof of significance, turning resistance into a feature, not a bug.
Contextually, it lands in an era when “disruption” is both overused and newly constrained. Easy wins in pure software are rarer; the next frontier is the regulated, physical, institutional world. Andreessen is reminding everyone: that frontier doesn’t reward naivete, it punishes it.
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APA Style (7th ed.)
Andreessen, Marc. (2026, January 17). No one should expect building a new high-growth, software-powered company in an established industry to be easy. It's brutally difficult. FixQuotes. https://fixquotes.com/quotes/no-one-should-expect-building-a-new-high-growth-69492/
Chicago Style
Andreessen, Marc. "No one should expect building a new high-growth, software-powered company in an established industry to be easy. It's brutally difficult." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/no-one-should-expect-building-a-new-high-growth-69492/.
MLA Style (9th ed.)
"No one should expect building a new high-growth, software-powered company in an established industry to be easy. It's brutally difficult." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/no-one-should-expect-building-a-new-high-growth-69492/. Accessed 11 Feb. 2026.




