"Not just in commerce but in the world of ideas too our age is putting on a veritable clearance sale. Everything can be had so dirt cheap that one begins to wonder whether in the end anyone will want to make a bid"
About this Quote
The subtext is Kierkegaard’s lifelong obsession: inwardness. An idea becomes real only when it is lived, chosen, suffered for. A culture that can sample every worldview like items on a shelf produces spectators, not believers. “Anyone will want to make a bid” hints at something darker than relativism: the possibility that even desire itself has been hollowed out. When everything is equally available, nothing feels worth staking oneself on. The market metaphor isn’t incidental; it’s an indictment of the emerging bourgeois public sphere where chatter, trend, and consensus replace the solitary seriousness of faith and ethical decision.
Context matters. Writing in 19th-century Denmark amid the rise of mass print culture and a complacent state church, Kierkegaard watched Christianity become polite background music. Cheap ideas are his warning sign: when truth requires no sacrifice, it’s no longer truth you’re buying, just the comforting sensation of having browsed it.
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Citation Formats
APA Style (7th ed.)
Kierkegaard, Søren. (2026, January 16). Not just in commerce but in the world of ideas too our age is putting on a veritable clearance sale. Everything can be had so dirt cheap that one begins to wonder whether in the end anyone will want to make a bid. FixQuotes. https://fixquotes.com/quotes/not-just-in-commerce-but-in-the-world-of-ideas-137726/
Chicago Style
Kierkegaard, Søren. "Not just in commerce but in the world of ideas too our age is putting on a veritable clearance sale. Everything can be had so dirt cheap that one begins to wonder whether in the end anyone will want to make a bid." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/not-just-in-commerce-but-in-the-world-of-ideas-137726/.
MLA Style (9th ed.)
"Not just in commerce but in the world of ideas too our age is putting on a veritable clearance sale. Everything can be had so dirt cheap that one begins to wonder whether in the end anyone will want to make a bid." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/not-just-in-commerce-but-in-the-world-of-ideas-137726/. Accessed 4 Feb. 2026.







