"Nothing sets a person up more than having something turn out just the way it's supposed to be, like falling into a Swiss snowdrift and seeing a big dog come up with a little cask of brandy round its neck"
About this Quote
As a journalist who made a career out of puncturing official stories, Cockburn is describing how expectation can become a form of social control. People don’t only want events to make sense; they want them to arrive pre-labeled as destiny, competence, or moral order. The St. Bernard myth (whether or not it’s historically accurate) is perfect here: it’s a cultural cliché masquerading as evidence. You fall, you’re saved, the world is basically decent. What more do you need to know?
That’s the subtext: the most dangerous setup isn’t bad luck, it’s the moment you feel confirmed. Confirmation breeds passivity. It makes you grateful to the system - the mountain rescue, the nation, the “common sense” story - and gratitude is a close cousin of gullibility. Cockburn’s cynicism lands because the metaphor is almost cozy; you can taste the brandy. He’s warning that the stories that comfort us are often the ones that recruit us.
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Citation Formats
APA Style (7th ed.)
Cockburn, Claud. (2026, January 15). Nothing sets a person up more than having something turn out just the way it's supposed to be, like falling into a Swiss snowdrift and seeing a big dog come up with a little cask of brandy round its neck. FixQuotes. https://fixquotes.com/quotes/nothing-sets-a-person-up-more-than-having-173044/
Chicago Style
Cockburn, Claud. "Nothing sets a person up more than having something turn out just the way it's supposed to be, like falling into a Swiss snowdrift and seeing a big dog come up with a little cask of brandy round its neck." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/nothing-sets-a-person-up-more-than-having-173044/.
MLA Style (9th ed.)
"Nothing sets a person up more than having something turn out just the way it's supposed to be, like falling into a Swiss snowdrift and seeing a big dog come up with a little cask of brandy round its neck." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/nothing-sets-a-person-up-more-than-having-173044/. Accessed 12 Feb. 2026.







