"Nothing sets a person up more than having something turn out just the way it's supposed to be, like falling into a Swiss snowdrift and seeing a big dog come up with a little cask of brandy round its neck"
About this Quote
As a journalist who made a career out of puncturing official stories, Cockburn is describing how expectation can become a form of social control. People don’t only want events to make sense; they want them to arrive pre-labeled as destiny, competence, or moral order. The St. Bernard myth (whether or not it’s historically accurate) is perfect here: it’s a cultural cliché masquerading as evidence. You fall, you’re saved, the world is basically decent. What more do you need to know?
That’s the subtext: the most dangerous setup isn’t bad luck, it’s the moment you feel confirmed. Confirmation breeds passivity. It makes you grateful to the system - the mountain rescue, the nation, the “common sense” story - and gratitude is a close cousin of gullibility. Cockburn’s cynicism lands because the metaphor is almost cozy; you can taste the brandy. He’s warning that the stories that comfort us are often the ones that recruit us.
Quote Details
| Topic | Witty One-Liners |
|---|---|
| Source | Evidence: Nothing sets a person up more than having something turn out just the way its supposed to be, like falling into a Swiss snowdrift and seeing a big dog come up with a little cask of brandy around its neck. (Chapter/section: "Printing House Square" (page number not verified online)). The earliest primary-source attribution I could verify via web-accessible references points to Claud Cockburn’s own autobiography, published by Quartet Books in 1981. Dr. Mardy’s Dictionary of Metaphorical Quotations explicitly locates the line in Cockburn’s work as: Claud Cockburn, “Printing House Square,” in Cockburn Sums Up: An Autobiography (1981). This matches how the quote is commonly reproduced elsewhere (often with minor punctuation/spelling variants like “around” vs “round”). I was not able to access a full searchable scan of the 1981 book in this session to extract the exact page number; library catalog records confirm the 1981 Quartet Books edition details and ISBN. Other candidates (1) Empower the Leader in You! (Joan F. Marques, 2004) compilation99.8% ... nothing sets a person up more than having something turn out just the way it's supposed to be , like falling into... |
| Cite |
Citation Formats
APA Style (7th ed.)
Cockburn, Claud. (2026, March 5). Nothing sets a person up more than having something turn out just the way it's supposed to be, like falling into a Swiss snowdrift and seeing a big dog come up with a little cask of brandy round its neck. FixQuotes. https://fixquotes.com/quotes/nothing-sets-a-person-up-more-than-having-173044/
Chicago Style
Cockburn, Claud. "Nothing sets a person up more than having something turn out just the way it's supposed to be, like falling into a Swiss snowdrift and seeing a big dog come up with a little cask of brandy round its neck." FixQuotes. March 5, 2026. https://fixquotes.com/quotes/nothing-sets-a-person-up-more-than-having-173044/.
MLA Style (9th ed.)
"Nothing sets a person up more than having something turn out just the way it's supposed to be, like falling into a Swiss snowdrift and seeing a big dog come up with a little cask of brandy round its neck." FixQuotes, 5 Mar. 2026, https://fixquotes.com/quotes/nothing-sets-a-person-up-more-than-having-173044/. Accessed 29 Mar. 2026.







