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Nature & Animals Quote by Claud Cockburn

"Nothing sets a person up more than having something turn out just the way it's supposed to be, like falling into a Swiss snowdrift and seeing a big dog come up with a little cask of brandy round its neck"

About this Quote

Cockburn’s line is a booby-trap for complacency: it flatters you with a rescue fantasy while quietly indicting the kind of thinking that makes you easy to steer. The image is deliberately absurd - a Swiss snowdrift, the saintly dog, the neat little cask of brandy - because it mimics the tidy logic of propaganda and self-justifying narratives. When life “turns out just the way it’s supposed to,” you stop interrogating the script.

As a journalist who made a career out of puncturing official stories, Cockburn is describing how expectation can become a form of social control. People don’t only want events to make sense; they want them to arrive pre-labeled as destiny, competence, or moral order. The St. Bernard myth (whether or not it’s historically accurate) is perfect here: it’s a cultural cliché masquerading as evidence. You fall, you’re saved, the world is basically decent. What more do you need to know?

That’s the subtext: the most dangerous setup isn’t bad luck, it’s the moment you feel confirmed. Confirmation breeds passivity. It makes you grateful to the system - the mountain rescue, the nation, the “common sense” story - and gratitude is a close cousin of gullibility. Cockburn’s cynicism lands because the metaphor is almost cozy; you can taste the brandy. He’s warning that the stories that comfort us are often the ones that recruit us.

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TopicWitty One-Liners
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Nothing sets a person up more than having something turn out just the way its supposed to be, like falling into a Swiss
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About the Author

Claud Cockburn

Claud Cockburn (April 12, 1904 - December 15, 1981) was a Journalist from United Kingdom.

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