"Novelty is always welcome but talking pictures are just a fad"
About this Quote
The line also reveals how Hollywood power thinks: novelty is "welcome" only when it can be absorbed without rearranging the hierarchy. By praising novelty in general, Thalberg sounds open-minded. By labeling talkies a fad, he narrows the definition of serious innovation to whatever the studio can control on its own timetable. It’s a rhetorical two-step that protects capital: compliment the future, dismiss the specific future that’s demanding immediate investment.
Context sharpens the irony. The Jazz Singer (1927) had already signaled the shift, but the industry still debated whether audiences wanted full dialogue or just synchronized music and effects. Thalberg’s skepticism wasn’t irrational; early sound films were clunky, and the technology genuinely constrained visual storytelling. Still, the quote captures a recurring cultural pattern: incumbents mistake their current standards for permanence, and treat disruptive change as a temporary craze right up until it becomes the new baseline.
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Citation Formats
APA Style (7th ed.)
Thalberg, Irving. (2026, January 16). Novelty is always welcome but talking pictures are just a fad. FixQuotes. https://fixquotes.com/quotes/novelty-is-always-welcome-but-talking-pictures-133818/
Chicago Style
Thalberg, Irving. "Novelty is always welcome but talking pictures are just a fad." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/novelty-is-always-welcome-but-talking-pictures-133818/.
MLA Style (9th ed.)
"Novelty is always welcome but talking pictures are just a fad." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/novelty-is-always-welcome-but-talking-pictures-133818/. Accessed 12 Feb. 2026.


