"Now a movie goes out to two, three thousand theaters and by Friday night at 10 o'clock they know if you are in or out. That desperate competition is, I think, horrendous. It's awful"
About this Quote
Rydell is talking like a director who came up in an era when studios still believed in legs, word-of-mouth, and the slow burn. His subtext is less nostalgia than alarm: when distribution becomes instantaneous and nationwide, so does failure. A release to "two, three thousand theaters" isn’t a vote of confidence; it’s an all-in gamble that demands immediate proof. Marketing spend, opening-night turnout, and social media noise stop being part of the ecosystem and become the ecosystem.
The "desperate competition" he calls "horrendous" isn’t just creative rivalry. It’s the industrialization of taste: art treated as a perishable product with an expiration date measured in hours. That’s why his language is plain and almost weary, not ornate. He’s not trying to sound poetic; he’s describing a system that makes poetry harder to afford. The underlying critique is moral as much as economic: when speed becomes the metric, risk-taking becomes irrational, and the kinds of mid-budget, actor-driven films his generation made start to look like endangered species.
Quote Details
| Topic | Movie |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Rydell, Mark. (2026, January 16). Now a movie goes out to two, three thousand theaters and by Friday night at 10 o'clock they know if you are in or out. That desperate competition is, I think, horrendous. It's awful. FixQuotes. https://fixquotes.com/quotes/now-a-movie-goes-out-to-two-three-thousand-134146/
Chicago Style
Rydell, Mark. "Now a movie goes out to two, three thousand theaters and by Friday night at 10 o'clock they know if you are in or out. That desperate competition is, I think, horrendous. It's awful." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/now-a-movie-goes-out-to-two-three-thousand-134146/.
MLA Style (9th ed.)
"Now a movie goes out to two, three thousand theaters and by Friday night at 10 o'clock they know if you are in or out. That desperate competition is, I think, horrendous. It's awful." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/now-a-movie-goes-out-to-two-three-thousand-134146/. Accessed 19 Feb. 2026.



