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Motivation Quote by Oscar Robertson

"Now, I guess, people want stars. People are trying to invent stars"

About this Quote

Robertson’s line lands like a weary veteran watching the game get franchised in real time. “Now, I guess” isn’t casual filler; it’s a shrug loaded with judgment. He’s marking a shift from achievement to appetite, from watching basketball to consuming celebrity. The repeated “people” is doing quiet work, too: the demand for “stars” isn’t coming from the locker room. It’s coming from the machinery around it - fans, media, sponsors - the whole ecosystem that benefits when a league can be sold through faces as much as through play.

“Trying to invent stars” is the sharpest phrase here, because it suggests the problem isn’t that great players don’t exist, but that stardom has become a product with a deadline. In Robertson’s era, fame was often a byproduct of dominance; in the modern sports economy, dominance can be edited, narrated, and amplified into inevitability. The subtext is suspicion: if stars are being “invented,” then the public is being managed, not simply entertained. It’s a critique of hype as an industrial process - highlight reels, endorsement narratives, debate shows that turn a Tuesday night into a referendum on “legacy.”

Coming from Robertson, it also reads as protective of craft. He’s not romanticizing obscurity; he’s pushing back against a culture that flattens teams into supporting casts and treats patient development as a branding failure. The quote doesn’t beg for a return to purity. It warns that when stardom is manufactured first, the sport itself becomes the afterthought.

Quote Details

TopicSports
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Citation Formats

APA Style (7th ed.)
Robertson, Oscar. (n.d.). Now, I guess, people want stars. People are trying to invent stars. FixQuotes. https://fixquotes.com/quotes/now-i-guess-people-want-stars-people-are-trying-94354/

Chicago Style
Robertson, Oscar. "Now, I guess, people want stars. People are trying to invent stars." FixQuotes. Accessed February 2, 2026. https://fixquotes.com/quotes/now-i-guess-people-want-stars-people-are-trying-94354/.

MLA Style (9th ed.)
"Now, I guess, people want stars. People are trying to invent stars." FixQuotes, https://fixquotes.com/quotes/now-i-guess-people-want-stars-people-are-trying-94354/. Accessed 2 Feb. 2026.

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Oscar Robertson on Manufactured Stars
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About the Author

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Oscar Robertson (born November 24, 1938) is a Athlete from USA.

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