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Time & Perspective Quote by Oscar de la Renta

"Now is the most exciting time in fashion. Women are controlling their destiny now, the consumer is more knowledgeable, and I have to be better every single day"

About this Quote

Fashion rarely admits it runs on power, but de la Renta does here - and with a designer's instinct for where the seam is splitting. "Now is the most exciting time" isn’t just cheerleading; it’s a recalibration of who gets to decide what beauty looks like. His first move is to relocate agency from runway to real life: "Women are controlling their destiny now". Coming from a titan of old-guard elegance, it reads like both acknowledgment and concession. The subtext is clear: the era when editors, ateliers, and luxury houses could dictate taste with top-down certainty is over.

Then he names the new muscle in the room: the knowledgeable consumer. This is fashion speaking in the age of information, when a buyer can Google a look, compare prices, scrutinize labor ethics, and watch a collection dissected online before the champagne is flat. "More knowledgeable" also means harder to seduce with pure mystique; branding has to survive receipts, reviews, and receipts again.

The sharpest line is the last: "I have to be better every single day". It’s humility with teeth. He frames creativity as accountability, not entitlement - an admission that prestige no longer guarantees loyalty. In context, it captures a late-20th/early-21st century pivot: feminism reshaping consumer identity, digital media democratizing critique, and luxury learning that aspiration is a two-way negotiation. De la Renta isn’t mourning the loss of control; he’s staking excitement on the pressure.

Quote Details

TopicWork Ethic
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APA Style (7th ed.)
Renta, Oscar de la. (2026, January 16). Now is the most exciting time in fashion. Women are controlling their destiny now, the consumer is more knowledgeable, and I have to be better every single day. FixQuotes. https://fixquotes.com/quotes/now-is-the-most-exciting-time-in-fashion-women-85185/

Chicago Style
Renta, Oscar de la. "Now is the most exciting time in fashion. Women are controlling their destiny now, the consumer is more knowledgeable, and I have to be better every single day." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/now-is-the-most-exciting-time-in-fashion-women-85185/.

MLA Style (9th ed.)
"Now is the most exciting time in fashion. Women are controlling their destiny now, the consumer is more knowledgeable, and I have to be better every single day." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/now-is-the-most-exciting-time-in-fashion-women-85185/. Accessed 3 Feb. 2026.

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About the Author

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Oscar de la Renta (July 22, 1932 - October 20, 2014) was a Designer from Dominican Republic.

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