Success Quote by Leigh Steinberg

The line lands like a fan’s lament, but it’s really a businessman’s diagnosis: brand capture. By calling it an “alien force,” Leigh Steinberg isn’t describing a literal mystery so much as dramatizing a familiar Los Angeles story, where a beloved institution starts behaving like a different company with the same logo. The science-fiction phrasing is doing strategic work. “Alien” implies not just change, but takeover by values that don’t belong here - outsiders, spreadsheets, private equity logic, or a front office that treats history as a marketing asset instead of a covenant.

“I don’t know what happened to my Dodgers” is the emotional payload. The possessive “my” isn’t entitlement; it’s identity. Sports fandom is one of the few socially accepted forms of civic intimacy, and Steinberg is signaling a rupture in that relationship. The team hasn’t simply lost games; it’s lost recognizability. That’s a deeper grievance because it points to a gap between what franchises promise (community, continuity, pride) and what modern sports often delivers (optimization, pricing pressure, transactional loyalty).

The quote also smuggles in a critique of contemporary governance-by-opacity. If an “alien force” can “capture” the Dodgers, it suggests decisions are being made somewhere above the stands, beyond accountability to the people who feel the consequences. Steinberg, famous for navigating the machinery of sports business, speaks here like someone watching the machine swallow the myth - and hoping the language of invasion can make the loss feel urgent enough to resist.