"Now that I know how supermarket meat is made, I regard eating it as a somewhat risky proposition. I know how those animals live and what's on their hides when they go to slaughter, so I don't buy industrial meat"
About this Quote
Pollan isn’t trying to win a moral argument about vegetarian virtue; he’s trying to recalibrate your risk calculator. By leading with “Now that I know,” he frames industrial meat as a problem of information asymmetry: once the curtain is pulled back, the old habits feel less like preference and more like naivete. The phrase “somewhat risky proposition” is doing heavy work. It’s understated, almost lawyerly, which makes the indictment land harder. He doesn’t say “disgusting” or “evil.” He says “risky,” inviting even a skeptical reader to meet him on the familiar ground of self-preservation.
The subtext is that the industrial food system depends on distance - geographic, psychological, and linguistic. “Supermarket meat” is a euphemism for an entire hidden chain of living conditions, fecal contamination, stress, antibiotics, and slaughter-line speed. When Pollan mentions “what’s on their hides,” he’s conjuring the unglamorous, microbial reality that marketing works overtime to erase. It’s a sensory detail that bypasses ideology and goes straight to the body.
Context matters: Pollan’s broader project is to expose how modern eating is engineered to feel consequence-free. Here, the pivot to “so I don’t buy industrial meat” is less a personal confession than a consumer-facing dare: if knowing changes behavior for an informed educator, what does it demand of the rest of us? He’s positioning awareness itself as a form of accountability - not abstract guilt, but practical refusal.
The subtext is that the industrial food system depends on distance - geographic, psychological, and linguistic. “Supermarket meat” is a euphemism for an entire hidden chain of living conditions, fecal contamination, stress, antibiotics, and slaughter-line speed. When Pollan mentions “what’s on their hides,” he’s conjuring the unglamorous, microbial reality that marketing works overtime to erase. It’s a sensory detail that bypasses ideology and goes straight to the body.
Context matters: Pollan’s broader project is to expose how modern eating is engineered to feel consequence-free. Here, the pivot to “so I don’t buy industrial meat” is less a personal confession than a consumer-facing dare: if knowing changes behavior for an informed educator, what does it demand of the rest of us? He’s positioning awareness itself as a form of accountability - not abstract guilt, but practical refusal.
Quote Details
| Topic | Food |
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