Love Quote by Debbi Fields

Fields leads with "Number one" like she’s answering an investor’s question, not confessing a sweet tooth. That little corporate tic matters: it frames pleasure as a credential, a data point in a pitch. In a culture that treats desire as suspicious unless it can be monetized, she’s translating delight into legitimacy. The line is a miniature origin story for Mrs. Fields: not the myth of the born entrepreneur who saw a market gap, but the more disarming claim that she simply loved the thing itself.

The repetition of "I love" does double duty. On the surface it’s earnest, almost homespun. Underneath, it’s a strategy: enthusiasm as proof of authenticity. Cookie empires, especially in mall-era America, sold more than baked goods; they sold an atmosphere - warm sugar air piped into fluorescent retail, nostalgia packaged for the food court. By insisting on the fun and excitement of making cookies, Fields positions production as play, labor as a kind of wholesome self-expression. That’s comforting, and it’s also a little sly: it softens the fact that this is a business built on systems, scale, and relentless consistency.

Then comes the kicker: "Beyond the fact that I love making them, I love eating them". It’s a refusal of the puritan split between maker and consumer, discipline and indulgence. She’s not performing entrepreneurial austerity; she’s claiming the right to enjoy the product she sells. In a marketplace obsessed with "passion", Fields offers a rarer proposition: appetite as a business plan, pleasure without apology.