"Numbers are the product of counting. Quantities are the product of measurement. This means that numbers can conceivably be accurate because there is a discontinuity between each integer and the next"
About this Quote
Measurement is where the romance of precision collapses. Quantities arrive through instruments, conventions, and judgments about what counts as “the same” unit across time and context. A meter stick expands, a scale drifts, the boundary of an object blurs. You don’t just read a number; you negotiate it. Bateson’s intent isn’t to dunk on math, but to expose the hidden ladder of assumptions that lets quantified science claim authority.
The subtext is a warning about category errors: treating measured quantities as if they were counted numbers, as if “7.2” had the same ontological dignity as “7.” That little decimal is not extra truth; it’s extra model. In mid-20th-century systems thinking and cybernetics, Bateson was surrounded by people translating living, messy feedback loops into neat variables. He’s reminding them that the map gets crisp by leaving things out.
He also points to a cultural temptation: we prefer metrics because they look like numbers, and numbers look like certainty. Bateson is asking for epistemic humility at the exact moment modern institutions were learning to govern by measurement.
Quote Details
| Topic | Reason & Logic |
|---|---|
| Source | Help us find the source |
| Cite | Cite this Quote |
Citation Formats
APA Style (7th ed.)
Bateson, Gregory. (n.d.). Numbers are the product of counting. Quantities are the product of measurement. This means that numbers can conceivably be accurate because there is a discontinuity between each integer and the next. FixQuotes. https://fixquotes.com/quotes/numbers-are-the-product-of-counting-quantities-142442/
Chicago Style
Bateson, Gregory. "Numbers are the product of counting. Quantities are the product of measurement. This means that numbers can conceivably be accurate because there is a discontinuity between each integer and the next." FixQuotes. Accessed February 2, 2026. https://fixquotes.com/quotes/numbers-are-the-product-of-counting-quantities-142442/.
MLA Style (9th ed.)
"Numbers are the product of counting. Quantities are the product of measurement. This means that numbers can conceivably be accurate because there is a discontinuity between each integer and the next." FixQuotes, https://fixquotes.com/quotes/numbers-are-the-product-of-counting-quantities-142442/. Accessed 2 Feb. 2026.







