"Objective journalism and an opinion column are about as similar as the Bible and Playboy magazine"
About this Quote
The intent is defensive and disciplinary. Cronkite came of age in an era when broadcast news sold itself as a public trust: calm voice, verified facts, minimal ego. By contrasting “objective journalism” with the “opinion column,” he’s protecting the legitimacy of straight reporting from the gravitational pull of personality. The subtext is a warning about incentives: opinion is rewarded for heat, speed, and certainty; journalism is punished for those same traits when it gets things wrong. Put them in the same container and the louder product wins.
Context matters because Cronkite’s authority wasn’t just professional, it was cultural. He symbolized a kind of consensus-era referee, a figure who could narrate national crisis without making himself the story. The joke doubles as nostalgia and critique: nostalgia for a time when audiences expected separation, critique of a media environment that blurs labels because outrage and identity scale better than restraint.
He’s also slyly acknowledging what every newsroom knows: “objectivity” is an aspiration, not a state of grace. That’s why the comparison is so extreme. It’s less about claiming purity than insisting on clear contracts with the audience.
Quote Details
| Topic | Sarcastic |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Cronkite, Walter. (2026, January 15). Objective journalism and an opinion column are about as similar as the Bible and Playboy magazine. FixQuotes. https://fixquotes.com/quotes/objective-journalism-and-an-opinion-column-are-74385/
Chicago Style
Cronkite, Walter. "Objective journalism and an opinion column are about as similar as the Bible and Playboy magazine." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/objective-journalism-and-an-opinion-column-are-74385/.
MLA Style (9th ed.)
"Objective journalism and an opinion column are about as similar as the Bible and Playboy magazine." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/objective-journalism-and-an-opinion-column-are-74385/. Accessed 11 Feb. 2026.





